![]() ![]() Qualitative research tools are instruments or methods used to collect, analyze, and interpret non-numerical data in qualitative research. These methods explore the depth of user experiences, providing an excellent understanding beyond numerical data. This approach involves various online qualitative research methods such as interviews, online focus groups, observations, and content analysis. This kind of research helps us see the rich and interesting parts of life that can’t be captured by just looking at numbers. It’s like having a conversation to really understand what a customer thinks or feels. Instead of using numbers, like counting or measuring, it focuses on words and experiences. ![]() ![]() Qualitative research is a way of learning about customers and their stories. 7 Conclusion What is Qualitative Research? ![]()
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